Trade Show Signal Capture Sheet
Use this sheet at North America events to turn booth conversations into market-entry evidence.
| Field | Notes |
|---|---|
| Company / attendee | |
| Role and decision influence | |
| Segment / use case | |
| Problem described in their words | |
| Current alternative | |
| Objection or constraint | |
| Specific question asked | |
| Next step agreed | |
| Timeline / budget / pilot clue | |
| Signal quality level, 1 to 5 | |
| Follow-up owner |
Leadership question: Which conversations deserve follow-up, and which were only polite interest?