# Trade Show Signal Capture Sheet

Use this sheet at North America events to turn booth conversations into market-entry evidence.

| Field | Notes |
| --- | --- |
| Company / attendee |  |
| Role and decision influence |  |
| Segment / use case |  |
| Problem described in their words |  |
| Current alternative |  |
| Objection or constraint |  |
| Specific question asked |  |
| Next step agreed |  |
| Timeline / budget / pilot clue |  |
| Signal quality level, 1 to 5 |  |
| Follow-up owner |  |

Leadership question: Which conversations deserve follow-up, and which were only polite interest?