Scope pilot

Market-entry checklist

North America Readiness Checklist

A concise checklist for testing whether the company has enough clarity around ICP, local-market language, buyer proof, distributor seriousness, and next-step ownership before approving more expansion spend.

Markdown tool3 min readexeterlabs.com/resources
Download markdownScope a pilot

North America Readiness Checklist

Use this checklist before approving more spend on trade shows, distributors, campaigns, or local hires.

  • Clear priority ICP for the US, Canada, or both
  • Buyer pain translated into local-market language
  • English messaging tested with target buyers
  • Current leads scored by intent, urgency, and fit
  • Distributor conversations classified by seriousness
  • PoC offer defined with scope, timeline, and success metrics
  • Competitive alternatives mapped by buyer segment
  • Sales deck, website, and proof points aligned
  • Board-ready view of top assumptions and risks
  • Decision owner identified for the next 30 to 90 days

Leadership question: What must be true before the next dollar moves?