# North America Readiness Checklist

Use this checklist before approving more spend on trade shows, distributors, campaigns, or local hires.

- Clear priority ICP for the US, Canada, or both
- Buyer pain translated into local-market language
- English messaging tested with target buyers
- Current leads scored by intent, urgency, and fit
- Distributor conversations classified by seriousness
- PoC offer defined with scope, timeline, and success metrics
- Competitive alternatives mapped by buyer segment
- Sales deck, website, and proof points aligned
- Board-ready view of top assumptions and risks
- Decision owner identified for the next 30 to 90 days

Leadership question: What must be true before the next dollar moves?