Growth Decision Memo Template
Use this weekly memo to turn market activity into leadership decisions.
1. Decision Needed
- What decision must leadership make this week?
- What budget, hire, campaign, partner, trade show, or market-entry move depends on it?
- What happens if the decision is delayed?
2. Current Evidence
- Buyer signals observed
- Partner or distributor signals observed
- Campaign or website signals observed
- Sales conversation signals observed
- Competitive or market context observed
3. Signal Quality
Score each key signal using the Signal Quality Ladder:
- Polite interest
- Specific engagement
- Time commitment
- Economic signal
- Conversion
4. What Changed This Week
- Stronger evidence
- Weaker evidence
- New risks
- New opportunities
- Assumptions still untested
5. Recommendation
Choose one:
- Scale
- Stop
- Revise
- Test next
- Wait for more evidence
6. Next Test
- Hypothesis
- Target buyer or partner
- Message or offer
- Success threshold
- Owner
- Deadline
7. Decision Log
Record the decision, rationale, owner, and follow-up date.