# Growth Decision Memo Template

Use this weekly memo to turn market activity into leadership decisions.

## 1. Decision Needed

- What decision must leadership make this week?
- What budget, hire, campaign, partner, trade show, or market-entry move depends on it?
- What happens if the decision is delayed?

## 2. Current Evidence

- Buyer signals observed
- Partner or distributor signals observed
- Campaign or website signals observed
- Sales conversation signals observed
- Competitive or market context observed

## 3. Signal Quality

Score each key signal using the Signal Quality Ladder:

1. Polite interest
2. Specific engagement
3. Time commitment
4. Economic signal
5. Conversion

## 4. What Changed This Week

- Stronger evidence
- Weaker evidence
- New risks
- New opportunities
- Assumptions still untested

## 5. Recommendation

Choose one:

- Scale
- Stop
- Revise
- Test next
- Wait for more evidence

## 6. Next Test

- Hypothesis
- Target buyer or partner
- Message or offer
- Success threshold
- Owner
- Deadline

## 7. Decision Log

Record the decision, rationale, owner, and follow-up date.