# Distributor Qualification Checklist

Use this checklist to distinguish useful North America partner interest from weak channel noise.

- Which buyer segments does the distributor already reach?
- Can they name active customers in the category?
- Do they understand the implementation and support burden?
- Have they sold comparable products at a similar price point?
- Are they willing to co-invest time, access, or demand generation?
- Can they introduce decision makers, not only attend meetings?
- Do they have a concrete first 30-day action plan?
- Are economics, margin, exclusivity, and support expectations explicit?
- What objections do they predict from buyers?
- What proof would make them move from interest to commitment?

Leadership question: Is this partner commercially serious enough to shape strategy?